Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters.
Thursday, April 13, 2006
ARB & Edison: AM and FM Aren't Losing TSL To Digital
* Seventy-seven percent of Americans say they expect to listen to AM/FM radio as much as they do now despite increasing advancements in technology. * Online radio reaches nearly one in five (19 percent) persons per week age 18-34 and 15 percent of persons 25-54. * 12% of the 12+ population has listened to Internet radio in the past week. * Twenty-seven percent of satellite radio subscribers live in households with an annual income of more than $100,000, nearly double the percentage of all households (14 percent). * Podcasting attracts a youthful audience: one out of five who have ever listened to an audio podcast are 12-17 years old, and more than half (53 percent) are under the age of 35. * More than one-third of Americans say they are “very” or “somewhat” interested in HD Radio.