Thursday, April 13, 2006

ARB & Edison: AM and FM Aren't Losing TSL To Digital

* Seventy-seven percent of Americans say they expect to listen to AM/FM radio as much as they do now despite increasing advancements in technology.
* Online radio reaches nearly one in five (19 percent) persons per week age 18-34 and 15 percent of persons 25-54.
* 12% of the 12+ population has listened to Internet radio in the past week.

* Twenty-seven percent of satellite radio subscribers live in households with an annual income of more than $100,000, nearly double the percentage of all households (14 percent).
* Podcasting attracts a youthful audience: one out of five who have ever listened to an audio podcast are 12-17 years old, and more than half (53 percent) are under the age of 35.
* More than one-third of Americans say they are “very” or “somewhat” interested in HD Radio.

Download The Infinite Dial: Radio’s Digital Platforms (PDF)

1 comment:

Mark Ramsey, Mercury Research said...

There's no point in asking an attitudinal question about radio listening when Arbitron possesses real honest-to-goodness behavioral data. In other words, the diaries already tell the tale. No telephone study of attitudes will do better in measuring changes in radio listening.

And what tale do those diaries tell? One of erosion, especially in TSL, and especially among the young.