Using Listeners' Answering Machines To Induce Trial

Irvine, Calif.-based SmartReply claims to have honed and tweaked voice marketing down to a science since launching in 2001.

Eric Holmen, VP-professional services, claims SmartReply has discovered some absolutes about consumer responses to voicemail.

* For starters, you don’t want to reach a live person or “live ear.” The best time to call? The afternoon on weekdays.

* Only two per 1,000 people will opt-out of the calls.

* Testing has proved the average patience is only about 19 seconds for a live call vs. 35 seconds for a voicemail message.

Give me (206 498-6261) or Michael O'Malley (732 937-5757) a call for more marketing advice from a couple of radio pro's who have done it all. We love sharing our experiences and learning about yours.