A Lesson In How To Use Jock Intros

From longtime, hard-working morning pro Steve Harmon:

A great way to use a jingle with a shout of your name is as a punctuator of a tightly-edited listener interaction phone call that showcases your values and character.

That's how we do that for a long time now.and pretty much the only way..the rest of the time we use a stationality or image voice guy piece.. I really like to use it to set up phone calls..set up time is close to :01 that way and boom your at the meat of the bit.. harmonDittos with a 'show intro.' After a newscast, and before the first song of the next segment if you want to play something that sets up up your show - please at the very least say something before the intro or after it up the intro of the song that pays off immediately for who you are. No one is so intrigued by the mere mention of a name they don't know to wait patiently through one or two songs to find out who that person is..People don't listen to the radio for contests, teasers and benchmarks. They want music and information, or at the very least fun and companionship. Link your name with something SALIENT to the target listener, please.

Immediately, not three to five minutes later.