Sunday, August 14, 2005

How NOT To Promote Music To Country Radio

A full-page ad in the new issue of Radio & Records lists some impressive call letters, including WGNA/Albany and KUAD/Ft. Collins, supposedly playing Rust Records' "Bottom Of The Fifth" by Shane Owens.

Bob Moody, VP/Programming at the parent company of those two stations (Regent Communications) says: "This was apparently based on two overnight spins on “After Midnight”. For the record, no Regent station has added this song – nor are they likely to after this!"

IMHO: Ken Cooper knows better than to try a naive stunt like this. What was he thinking? This 22 year music biz vet is going to be hard pressed to plead ignorance..

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