Emotion Sells

A group of researchers from the University of Washington, Seattle University, and Washington State University have put together a study showing that consumers respond more to an emotional ad than they do to a factual one. Audio Graphics reported on the new study, which finds that price points aren't all that important today.

Painting an image of how your product ties into the emotional life of a consumer is.

How does your music, your programming, your character/values make your listener feel?

THAT is the experience you have to sell. If you can't figure out how, email me and I'll send you some mp3 examples.