Shuffle Up Your Weekend

Emmis Chicago alternative Q101 (WKQX) has what it believes is the new media ageanswer to the "all-request" weekend: My Shuffle.

Q101 listeners can go to the station website and, using a tool that allows themto sort through a library of songs, construct playlists. Listener playlists thenget selected for play throughout the weekend. Q101 told FMQB they've receivedover 600 submissions in only 24 hours.

I also like these new weekend benchmark names: WOW, Wide Open Weekend. (Created by WUBE, Cincinnati PD Marty Thompson's brainstorming team, and Deep End Weekends.