Radio is just like a political campaign, and you can't win the (diary) election without making your station sound like it lives right next door to your target listener.
Need some inspiration? Froggy 99.9, Fargo, is a Michael O'Malley client which does it about as well as anyone.
'WILL RADIO BE PUSHED OUT OF THE CONNECTED CAR?" IS THE WRONG QUESTION FOR
BROADCASTERS TO ASK
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A recent A&O&B Facebook post from Jaye got quite a bit of attention.
It concerned a story by the Las Vegas Review-Journal’s Todd Prince
speculating about ...
7 years ago
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