Tuesday, October 08, 2013

Sales Per Spin?

Hats off to HitShop Records honcho Skip Bishop for getting us all to think outside the box and buying this ad today which makes, as I read it, a powerful statement backing the NAB against Music First Coalition and Congressman Mel Watt's “Free Market Royalty Act."

Judging from these figures, it doesn't take very many spins on the monitored panels to generate impressive sales, the state which makes label success!

In fact it actually takes more spins to get the average song to "hook" and "test" with heavy radio users - which of course is the measurement driving radio's success.

It's nice to see that labels start getting returns on their investment in radio airplay pretty quickly.

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