Monday, October 21, 2013

Marketing Plan Q's: Clusters

  • B6. Who has the most effective cluster programming? 
  • B7. What competitive positions (lifegroups, demos, distribution, etc.) do these multi-opolies occupy? (E.g. classic hits teamed with Softer AC = M+W 45-54) 
  • B8. How do these cluster marriages affect your station? 
  • B9. What stations are likely to join forces? 
  • B10. What stations would be wise to join forces? 
  • B11. How will/would those "matches" affect your station? 
  • B12. Whom in your market would you best be matched with? 
  • B13. Are you aggressively pursuing this match?

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