Have you spent time with the "advertise on radio" website, which is accessible from every Clear Channel station's home page?
Anyone who sells radio for a living, especially anyone who competes with Clear Channel, needs to listen and read everything on "Why Radio?", "How Radio Works," and "Creating A Commercial."
LES WAAS: MORE THAN JUST THE MISTER SOFTEE JINGLE CREATOR: His Thoughts on Today's Ads Plus Three Take-Aways For Better Creative - Like most of us in the business, you have my attention when you start talking about "creative" and about the people behind the work. So it was predictable ...
3 days ago