Another stab at looking through the crystal ball: the best companies will look for inexpensive and easy ways to create really good and relatable content, simple ways to distribute it and a popular way to access it.
Prediction: if you think the last decade has been a roller coaster ride of rapid change and adaptation, get ready for more speed and intensity, as we learn to create and monetize blogs, podcasts, downloads, analog meets digital, social media, mobile video, citizen journalism, texting, RDS, HD.
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