Thursday, August 07, 2008

Future Look (Part I)

Inside Radio's Mike Kinosian has asked me and a number of other people for their opinions on the outlook of our business to be included in a special Inside Radio publication to be distributed at this year’s NAB Radio Show/Austin.

Here's my first take at the assignment:

It’s good that Inside Radio is going to have a large number of people contribute to this, because there is so much information on so many things coming instantly at us all from multiple wired and unwired sources that no one can be a “Futurist” on more than a few things these days.

Prediction: it’s going to get worse. This means that all of us need to decide what areas of life and business impact our personal goals and spend the majority of your time focused on those only. Reassess these priorities on a regular basis. The pace of adoption of new technologies and their accompanying impacts on the culture and economy may mean that what got you to your goals yesterday, won’t do so tomorrow.

What about you? What do you think is going to happen next?

No comments: