Thursday, August 14, 2008

Big Research: Gas Prices Decrease, Confidence Increases

§ Practicality eases in August
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U.S. employment outlook improves
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Close to majority feel “worse off” financially
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Drivers still wary about spending on alternative goods
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Shoe Wars: Wal-Mart surrenders to Payless this month
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Wal-Mart or Whole Foods for organics?
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Purchase Intent: Computers, TVs up from July, August ‘07
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What’s Hot? Paper, Plastic, or Neither? (click to read about it all)

If you don't want to wait for a click: many consumers are now saying “neither” as reusable shopping bags as what’s hot this month, according to 70.6%…the Beijing Olympics (68.7%) and compact cars (66.2%) are on-trend as well.

“Staycations” are a must-do with the 35+ crowd, while the younger set will still likely opt for a Starbucks brew over McDonald’s premium coffee.

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