Monday, August 18, 2008

Larche Brings Country To FM In Sudbury

"There has been a long gap in this market for an FM country station for more than 18 years. Now, we're going to fill it."
Sudbury's Star reported the sign-on: Look for "Jack and Diane" to be front and centre with everything that goes on at the northwest corner of Elm and Durham streets starting Monday morning.

"Everything that you have to make or do has to relate to Jack and Diane," explained Mick Weaver, station manager and general sales manager of KICX 91.7 FM, Greater Sudbury's new FM country music station, of the approach the station will take. Jack and Diane refers to the rural, working-class teen couple in the John Cougar Mellencamp song of the same name from the early 1980s.

KICX 91.7 FM will feature "hot, new country" -- country music no older than seven years 70 per cent of the time in order to reach the younger country music listener. Think Keith Urban, Carrie Underwood, Shania Twain and Big & Rich, instead of George Jones, Tammy Wynette and Charley Pride. That new country sound, explained Weaver, is aimed at the 25-plus crowd that works hard and plays hard. It will mirror the format in use at the award-winning KICX 106 FM in Barrie-Midland-Orillia, the new station's "sister" or flagship station.

"It's the most acclaimed, independent broadcasting format in Ontario," said Weaver. "KICX was selected radio station of the year five of the last six years by the Canadian Country Music Association." KICX FM won in the Station of the Year -- secondary market category.

.. and A&O is proud to be involved with Weaver, PD Trinette Atkinson, Paul Larche and his top-flight team of perennial winners!

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