Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters.
The mystery of where the half-dozen questionable listening diaries came from has been solved, and it’s sure to help cool the heat on “Newstalk Radio 630” WPRO. The Citadel station has released a statement which says they came from morning host John DePetro’s wife, adding “John states that he did not have knowledge of her actions.” The bogus diaries claimed to have been filled out by three women and three men, ages 27 to 34, who said they listened to WPRO-AM from 6-10am for more than 109 hours during a single week. Market manager Barbara Haynes says they are “profoundly disappointed by John’s wife’s actions.” The controversy began two weeks ago when a diary review led Clear Channel to discover the apparently forged diaries originated from a home in East Greenwich, RI — where DePetro and his wife live. Last week Arbitron released a revised Providence Spring book. WPRO-AM stayed #1 in mornings but DePetro fell from #4 to #9 in the 25-54 money demo.
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