.. advertising attention deficit disorder.
Prediction: behavioral measurement of our audience in motion and the push for greater accountability, already a factor in the decline in our traditional revenue sources, will either improve the customer service and divisibility of our product or our commercial loads/revenues will be pushed down to acceptable limits by the marketplace.
Commercial interruptions won’t maintain audience in a world becoming accustomed to permission marketing. Radio’s commercial creative is going to improve, radio’s localism, relevance and content is going to become compressed and much more creative, imaginative and emotional.
It has to. We have no other option.
'WILL RADIO BE PUSHED OUT OF THE CONNECTED CAR?" IS THE WRONG QUESTION FOR BROADCASTERS TO ASK - A recent A&O&B Facebook post from Jaye got quite a bit of attention. It concerned a story by the Las Vegas Review-Journal’s Todd Prince speculating about w...
3 months ago