.. advertising attention deficit disorder.
Prediction: behavioral measurement of our audience in motion and the push for greater accountability, already a factor in the decline in our traditional revenue sources, will either improve the customer service and divisibility of our product or our commercial loads/revenues will be pushed down to acceptable limits by the marketplace.
Commercial interruptions won’t maintain audience in a world becoming accustomed to permission marketing. Radio’s commercial creative is going to improve, radio’s localism, relevance and content is going to become compressed and much more creative, imaginative and emotional.
It has to. We have no other option.
40 "Sound Bites" from Conclave 40 - These days it’s hard to find time in a schedule or money in a budget for attending industry conventions. That’s unfortunate, because when great minds - p...
4 days ago