Wednesday, August 27, 2008

Seven Highly Effective Email Habits

David Baker riffs on Stephen Covey's "7 Habits" and their application to thoughtful email marketing (click to read the entire article):

Habit 1: Be Proactive.
Habit 2: Begin with the End in Mind.
Habit 3: Put First Things First.
Habit 4: Think Win-Win.

Habit 5: Seek First to Understand, Then to be Understood.
Habit 6: Synergize.
Habit 7: Sharpen the Saw.

Come to think of it, this isn't just about email; it's about all the content we do on the air and off.

PS: David Baker is vice president of e-mail solutions at Avenue A/Razorfish.

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