Tim Manners writes and edits one of my favorite daily marketing email idea sheets, Cool News, for Reveries Magazine, so he lives and exemplifies the term "relevance" every day for me.His new book on "Making Stuff That Matters" comes out in five weeks, but as a friend of A&O's here's a jump start on Chapter One of "Relevance" (click to read it all)
"...brands frequently sell themselves short by failing to see their consumers as we see ourselves. More often than not we are more similar than we are different from one another when it comes to what we expect from our brands. "
No comments:
Post a Comment