Monday, November 06, 2006

Summer 2006 ARB: Country One Of Only Six Formats UP 12+

Country was UP 12+ from last summer, 9.1-9.3 and also up from a year ago 8.6-9.0 25-54. However, the format was off slightly from its best book of the last year, Spring 2006, 9.2-9.0 25-54.

Arbitron's amazing website tracks country's audience composition trends going back all the way to 1998.

Here we go again: female listening levels were fairly steady for country over the last few books, but the format suffered fractional losses in men, 25-34 and 35-44.

Pouring over all that fresh info should keep us all busy for a few days..

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