Some 12% of internet users say they have downloaded a podcast so they can listen to it or view it at a later time. However, few internet users are downloading podcasts with great frequency; just 1% report downloading a podcast on a typical day. View PDF of Report
Looked at another way, that's already ALMOST as many who own and listen to satellite radio on a daily basis! The more great content podcasts offer them, the faster this emerging medium will grow. Terrestial radio has a great platform to promote all forms of internet content distribution. Will we wait on the sidelines for the competition to do so?
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