"KFC" is now the world's first brand visible from outer space as they unveil a record-breaking, 87,500 square-foot updated logo of its iconic founder, Colonel Sanders, in the Area 51 desert. The image of the Colonel was captured by GeoEye's IKONOS satellite while orbiting 423 miles above the Earth.
"The Colonel is truly a global icon and we want everyone in the universe to see KFC's new look of the future," said Gregg Dedrick, president of KFC Corp. "KFC is boldly going where no brand has gone before as Colonel Sanders takes one small step for humankind, but one giant leap for fried chicken."
The giant Colonel Sanders logo was built off The World's Only Extraterrestrial Highway in Rachel, Nevada, also known as the "UFO Capital of the World," and the epicenter of int! er-galactic communication. The event marks the official debut of a massive global re-image campaign that will contemporize 14,000-plus KFC restaurants in more than 80 countries.