Friday, November 03, 2006

A Big Reason ARB Is Pushing The PPM So Hard

If you live in Tampa or Minneapolis, 15% of households no longer have a wired phone! (which means they can't be reached by today's diary placement methodology!)

According to Telephia, more and more U.S. households are dropping their landlines and opting to go completely wireless. A 2nd quarter study shows that households in Detroit and Minneapolis-St. Paul have the highest rate of wireless substitution among the 20 largest cities in the country.

And, of course, that is just TODAY. Imagine how it's going to be in a year or two.. If you're not at least a little concerned about the reliability of today's estimates, you aren't paying attention.

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