"We can't keep up with the ad prices," he said. "We have a higher multiplier to try to figure out what issue and party groups are getting charged [above normal ad rates] to buy at the end, but it's uncharted territory because of the intensity."
He said he heard anecdotally of one Los Angeles TV station raising its spot rates $25,000 virtually overnight, though he was unable to confirm it.
These media buying folks are such TV-loving lemmings. I wonder if any LA Radio station was able to get away with cranking their rates like that. I'd bet not.
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