Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters.
Thursday, November 02, 2006
Political-Ad Spending Nears $2 Billion Mark
"We can't keep up with the ad prices," he said. "We have a higher multiplier to try to figure out what issue and party groups are getting charged [above normal ad rates] to buy at the end, but it's uncharted territory because of the intensity."