Thursday, June 29, 2006

Radio - "A Medium In Transition"

Interep's Radio Symposium - "Radio 101: Back to the Basics, Off to the Future" - celebrated radio's 100 years of broadcasting achievement, while asking, "What's next?" for a medium in transition.

* Bob Struble, President and CEO of iBiquity: "within the next 2-3 years, in addition to HD radio receivers in homes and cars, PDAs, eTablets and SmartPhones will be equipped to receive digital radio."

* Mark Ramsey, President of Hear2.0 and author of the book Fresh Air: Marketing Gurus on Radio: "The most important thing that I can say to radio broadcasters today is this: adopt a web strategy. And by the way, streaming alone is not a web strategy."

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