(click on the chart to enlarge it) Dave Van Dyke at Bridge Ratings (818.291.6420) reports country radio listening levels are down approximately 6% due to the use of mp3 players, internet radio and satellite radio, which places our format right in the middle of the pack when formats are ranked by the impact digital media are having on them at present. He says:
"...listeners to Adult Hits radio stations spend more time with traditional radio than they do with any of the digital options. Second to rock radio, Contemporary Hit Radio experiences a significant negative listening due to primarily heavy use by its P1's to their MP3 players. The Radio program director who understand which digital media entertainment sources can benefit their format will be better prepared to face the competitive future. It is apparent with this study that specific formats have digital media alternatives which are more complementary to radio use than others."
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