Tuesday, June 27, 2006

Immediacy And Special Events Drive Usage

ARB's PPM data in Houston is showing this trend, of course, with radio data and now a TVB analysis of Nielsen Media Research figures in the just-completed 2005-06 television season, total broadcast delivered a combined 35.75 primetime HH rating over the season, surpassing last year's 34.78 and beating ad-supported subscription TV's 32.87, an 8.8% advantage, largely driven by specials and as it happens events.

What are you doing on your show today to create the sense that you are the play by play broadcast for what's happening locally right now?

No comments: