Thursday, June 05, 2014

Allow Me To Propose One More Initial

I admire Cox Radio for the way it operates and manages its radio stations as indicated by the titles it uses for programming executives and it was great to see the Drew Bland's appointment this week in Orlando as further evidence of it.

What used to be called a "PD" is now "B&P," and I'll bet it won't be long until that position gets another letter:  "BP & E."

Today's radio programmer certainly protects the brand, spending a lot of time improving programming, but the importance of new media can't be understated as well.

A big part of today's "B&P" job is also overseeing, encouraging and perfecting all forms of listener engagement as well.

1 comment:

Andrew Boer, president, Movable Media said...

Put Down The Microphone: A Case for Resonance, Not Shouting: Amplification works two ways: It magnifies your talent; it magnifies your flaws (click the link to read the MediaPost article)