Thursday, June 20, 2013

Unpleasant Truths + Solid Advice From A Friend Of Radio

Yesterday in San Diego Mark Ramsey and a diverse group of new media experts presented eight hours of advice for radio, starting with this stat:  the majority of radio listeners asked to "agree" or "disagree" with the statement "Radio brands create unique and compelling content" disagreed.

After shaking his audience up with data showing a long decline in radio's total average quarter audience which has been trending down since a peak in 1983. the researcher delivered a passionate prescription for what radio needs to do to defend against emerging new music choices.

Take a few hours to watch the entire day's Google+ Meet Up session.  It will be time well-spent.  But, at the very least start watching the You Tube morning session at 16:00 (the first 15:00 is video of people arriving).  I predict that you will not be bored.

See comments from the crown in attendance at

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