Monday, June 10, 2013

Audiences Up, Revenues Down

A reoccurring theme that's been happening as I visit radio stations:  someone brings up morale and cites the fact that their company mandated across the board staff pay cuts after the financial collapse of 2007-2008, complaining that those reductions have still not been restored.

As a partner in a small business that has grown in that difficult environment, I always try to explain the economy and help them understand what a huge toll the downturn continues to take on everyone except the very highest earners.

The more specific and detailed I get, I see eyes glaze over.  I suppose that's why Thomas Carlyle called economics the dismal science.

For that reason, I want to congratulate Country Aircheck in their annual June print edition for again tabbing country format ratings and revenues for three pages of charts/trends for the last decade from BIA/Kelsey (click for an invitation to their latest webinar on the subject) even down to specific dollar and audience share data on 274 country radio stations and 17 group owners.

I worry that those pages, which explain it all in undeniable numbers, will be the least read section of the always-fascinating publication.

If you care about your career future and the state of American business, start with this chart but really spend some time with the numbers of stations you know a lot about.

We are not out of the woods yet and if you think it's only your radio station that is affected in this way, make a visit to your local Chamber Of Commerce, a trusted realtor or hometown bank manager.

1 comment:

Reed Bunzel said...

Economists polled by Bloomberg News predict sales at U.S. retailers probably rose 0.4% in May as a slowly improving job market gave consumers the confidence to shop for automobiles, home furnishings, and clothing. The projected percent increase would be the biggest in three months and comes on the heels of a 0.1% gain in April, according to the median forecast in Bloomberg's monthly survey of economists before the Commerce Department releases its statistics on Thursday (June 13). "Although fiscal constraints are a headwind, net-net, we like what we're seeing on the economic front," General Motors VP/U.S. sales Kurt McNeil said. "Positive factors at work in the economy include May's rebound in consumer sentiment, lower unemployment, and the 14th consecutive month of higher housing prices. If we use our own sales as a barometer, it appears that the recovery is becoming even more broad based."