Thursday, April 24, 2014

Stop Doing These Things

Listeners do love trivia and so they always say they love it when asked in focus groups.  Should you do trivia?

What about…
  • Today in history?
  • Joke Of The Day?
  • The daily wakeup call
  • Birthdays?
  • Anniversaries?
  • Lost pet announcements?
  • 50’s-60’s-70’s TV theme beat beds
  • The morning classic /oldie
Unless you can do it in a unique way that brands a unique, memorable benchmark, don’t do anything that sounds like everyone else would do it.

As Powerful Radio advocate Valerie Geller admonishes us all:  “never be boring.”

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