Stop Doing These Things

Listeners do love trivia and so they always say they love it when asked in focus groups.  Should you do trivia?

What about…

• Today in history?
• Joke Of The Day?
• The daily wakeup call
• Birthdays?
• Anniversaries?
• Lost pet announcements?
• 50’s-60’s-70’s TV theme beat beds
• The morning classic /oldie

Unless you can do it in a unique way that brands a unique, memorable benchmark, don’t do anything that sounds like everyone else would do it.

As Powerful Radio advocate Valerie Geller admonishes us all:  “never be boring.”