First, we automated our radio stations and replaced live people with computers.
Next, we automated the buying and pricing process.
Now, listeners are also automating their listening processes.
Is any of this creating value for listeners or merchants?
Satisfaction and Switching - Listener Hot and Cold Buttons and the Impact of Switchers - Two of the many topics we track in Roadmap – A&O&B’s annual "state of country" online perceptual study – are country listeners' 1) degree of station sati...
6 days ago