1. Find out which of your personalities your listeners know on an unaided basis.
2. Test your programming features and stress the "benchmarks" among them. Which ones can listeners name as a reason they listen to you?
3. Find out of the core artists you play most bring your brand to mind for target listeners more than any other radio station.
4. Proudly stand for values and attitudes your audience relates to.
Be certain that these 'benefits' can be described (as Lovemarks) on an unaided basis by as many members of your potential coalition as possible when compared to other radio stations they also use.
Remembering the Great Dan Daniel: Six Principles Behind the Success of One of America's Premiere Air Talents - *Dan Daniel was one of the great air talents in America, being a standout in New York City for 42-plus years before he passed last week all too soon at 81...
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