1. Find out which of your personalities your listeners know on an unaided basis.
2. Test your programming features and stress the "benchmarks" among them. Which ones can listeners name as a reason they listen to you?
3. Find out of the core artists you play most bring your brand to mind for target listeners more than any other radio station.
4. Proudly stand for values and attitudes your audience relates to.
Be certain that these 'benefits' can be described (as Lovemarks) on an unaided basis by as many members of your potential coalition as possible when compared to other radio stations they also use.
Formats with the Most Momentum Entering 2017: Questions to Ask As You Survey the Competitive Landscape - Towards the end of each year, Nielsen releases its Top Audio Trends report which lists the 10 leading formats in terms of share for the past January throu...
2 months ago