1. Find out which of your personalities your listeners know on an unaided basis.
2. Test your programming features and stress the "benchmarks" among them. Which ones can listeners name as a reason they listen to you?
3. Find out of the core artists you play most bring your brand to mind for target listeners more than any other radio station.
4. Proudly stand for values and attitudes your audience relates to.
Be certain that these 'benefits' can be described (as Lovemarks) on an unaided basis by as many members of your potential coalition as possible when compared to other radio stations they also use.
Value Added Plus-Plus: Client Edification Efforts from Both Coasts - When Entercom’s The End in Seattle cut its spot load this summer, it caused quite a bit of talk. As you may recall in addition to lowering their hourly sp...
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