They have characters, personal stories, loves, hates, points of view. And, if you have any doubt of that, read this list of names and just try to convince me that you care less about THEM than you do "Battle Of The Sexes" or "War Of The Roses."
Spend more time helping your people become voices that listeners personally relate to and care about than you do stealing someone else's benchmarks and content.
THIS BLOG HAS MOVED TO ...
-
...the A&O&B website. Link to all our blogs and articles - new and old -
here
Link to the A&O&B homepage here
Thanks!
7 years ago
No comments:
Post a Comment