Phantom cume is real. PPM proves it.
As noted here last week, the average radio station's cume almost doubles under PPM measurement.
If your radio station is measured by diaries, it seems that roughly half your audience simply forgets (or doesn't care enough about what they hear) to write down listening they actually did to you.
If you could help them remember all of the usage they actually do, you could double your cume audience without spending a dime in marketing!
Make it Matter On-Air and On Social! - You have approximately 15 seconds to make a first impression. That is just as true in radio as it is in real life. The amount of time you are granted af...
5 weeks ago