Phantom cume is real. PPM proves it.
As noted here last week, the average radio station's cume almost doubles under PPM measurement.
If your radio station is measured by diaries, it seems that roughly half your audience simply forgets (or doesn't care enough about what they hear) to write down listening they actually did to you.
If you could help them remember all of the usage they actually do, you could double your cume audience without spending a dime in marketing!
'WILL RADIO BE PUSHED OUT OF THE CONNECTED CAR?" IS THE WRONG QUESTION FOR BROADCASTERS TO ASK - A recent A&O&B Facebook post from Jaye got quite a bit of attention. It concerned a story by the Las Vegas Review-Journal’s Todd Prince speculating about w...
3 months ago