Phantom cume is real. PPM proves it.
As noted here last week, the average radio station's cume almost doubles under PPM measurement.
If your radio station is measured by diaries, it seems that roughly half your audience simply forgets (or doesn't care enough about what they hear) to write down listening they actually did to you.
If you could help them remember all of the usage they actually do, you could double your cume audience without spending a dime in marketing!
40 "Sound Bites" from Conclave 40 - These days it’s hard to find time in a schedule or money in a budget for attending industry conventions. That’s unfortunate, because when great minds - p...
3 weeks ago