Phantom cume is real. PPM proves it.
As noted here last week, the average radio station's cume almost doubles under PPM measurement.
If your radio station is measured by diaries, it seems that roughly half your audience simply forgets (or doesn't care enough about what they hear) to write down listening they actually did to you.
If you could help them remember all of the usage they actually do, you could double your cume audience without spending a dime in marketing!
Formats with the Most Momentum Entering 2017: Questions to Ask As You Survey the Competitive Landscape - Towards the end of each year, Nielsen releases its Top Audio Trends report which lists the 10 leading formats in terms of share for the past January throu...
2 months ago