A&O Will Be At The ACM Awards And I Hope YOU Will Be Too

You are the first, other than our clients, to hear about this, even as final details are being confirmed:

ALBRIGHT & O’MALLEY ANNOUNCES THEIR FIRST PRE-ACM AIR PERSONALITY SEMINAR, PROMISES TO TEACH ATTENDEES HOW TO USE STORYTELLING TO INCREASE AUDIENCE

MGM Grand Convention Center event adds Warner Brothers artist Joanna Cotten for finale

Country radio specialists Jaye Albright and Michael O’Malley are presenting yet another reason to be in Las Vegas for the 40th annual Academy Of Country Music Awards events.

The country radio specialists have created a terrific slate of presentations, seminars, workshops and special events for their clients and friends who are attending the ACM Awards, and now they are opening the meeting to the public free by invitation only.

Warner Brothers/Nashville introduce attendees to the label’s newest artist, talented songwriter-storyteller and singer Joanna Cotton who will perform and share her personal stories, how she turns them into hit songs.

Where: MGM Grand Hotel Convention Center, 3rd Floor Premiere Ballroom
When: 9:00 am-1:00 pm, Monday, May 14, 2007

Admission to this meeting is FREE and open to the public working in non-competitive situations with Albright & O’Malley clients, but is by invitation only.

To receive an invitation, contact Michael O’Malley at 732 937-5757/Email: Mike@albrightandomalley.com or Jaye Albright at 206 498-6261/Email: Jaye@albrightandomalley.com.

SEMINAR AND WORKSHOP

A&O PROMISES TO DEMONSTRATE MATHMETICALLY HOW TO INCREASE YOUR CUME BY NEARLY 40,000 WHEN YOU GET BACK TO YOUR RADIO STATION JUST BE ADDING THE POWER OF NARRATIVE TO YOUR CONTENT CREATION.

This is about the power of getting your audience to market for you – getting them talking about your show and leveraging the power Word of Mouth can deliver. Good story telling not only has the ability to make you stand out and be remembered, but it also can help you feel better about your performance overall…

TALE OF TWO DEPARTMENTS: SALES AND PROGRAMMING

· Sales: which is more effective way to sell – telling a story about how your station recently helped a business generate immediate cash flow with a promotion that had customers bidding on surplus furniture and that the crowd was so big that they had to call their family members to come to the store to help park cars…or by giving facts about how many people listen in an average quarter hour on Saturday between 10am and 3pm

· Or for programming where we tell the story of how we befriended a mutt from the pound and found a home for him with a lonely little girl, new to the neighborhood, who hadn’t made friends because when she and her family moved here last month most of the kids in the neighborhood were at camp or away on vacation. Or the fact that we have a public affairs show on Sunday morning from 5-6am that addresses issues like animal over-population.

The entertaining and informative seminar will teach you..

WHAT ALL GREAT STORIES AND STORY TELLERS HAVE IN COMMON
WHERE TO FIND STORIES
HOW TO BUILD A STORY
HOW LONG A STORY SHOULD BE
THE SIX COMPONENTS OF ANY GOOD STORY
HOW TO TARGET YOUR STORY FOR MAXIMUM IMPACT
EMBELLISHMENT TOOLS AND TACTICS
HOW TO CRITIQUE AND IMPROVE STORYTELLING CONTENT

…using entertaining examples of some of radio’s most entertaining, compelling and effective storytellers. Though A&O developed this in-depth seminar and workshop primarily for radio personalities and programmers, writers and artists of all types will find it useful, fun and informative.

By the end of the seminar, you will be telling YOUR stories, for fun and profit!

PS - FRESH RESEARCH

In preparation for the Pre-ACM event, Albright & O'Malley has commissioned MJI Interactive in the U.S. and Mediascore in Canada to conduct our second national online test of almost 700 country songs. This research project is in the field now and has already involved over six thousand country radio listeners.

See what country radio listeners all across North America are doing right now. TAKE THE SURVEY yourself. Click on this link or paste it into your browser and sign up as if you were one of your listeners: http://radioconsult.listenersurvey.com/

A similar study was conducted exactly one year ago, so A&O will not only have the most up-to-date information on country music acceptance and targeting trends for 2007, but they will also be able to track trends in artist, era, genre and music style familiarity, compatability and popularity for the last several years in both America and Canada.

Attendees will also learn new insights from A&O’s ongoing nationwide, web-based perceptual studies of the country audience, which have been dubbed “Roadmap ’07,” created with the assistance of Mercury Radio Research's Mark Ramsey. New findings on music era/genre preferences, technology issues including streaming, voicetracking and HD, how stations can best engage their listeners will be analyzed and an Action Plan developed based on the studies.