According to the National Retail Federation's 2007 Mother's Day Consumer Actions and Intentions survey, consumers plan to spend $15.73 billion This Mother's Day, spending an average of $139.14 on the holiday compared to last year's $122.16.
The study found 84.5% of consumers plan to celebrate this year by spending:
-$1.6 billion on clothes and accessories (37.0%)
-$2.1 billion on jewelry (32.8%)
-$2.3 billion on flowers (72.4%)
-$3.1 billion on a special dinner or brunch at their favorite restaurant (61.0%)
-$1.3 billion on a trip to the spa or beauty salon (19.7%)
-$2.1 billion on jewelry (32.8%)
-$2.3 billion on flowers (72.4%)
-$3.1 billion on a special dinner or brunch at their favorite restaurant (61.0%)
-$1.3 billion on a trip to the spa or beauty salon (19.7%)
NRF President and CEO, Tracy Mullin, said
"For mom, it's the thought that counts..."
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