Wednesday, April 04, 2007

44% "Are Not Interested In Anything On The Internet"

All of us who do broadcast content for a living know how true the axion "they don't care and they aren't paying attention" is, but as someone who is hopelessly addicted to info from all sources, that factoid (Offline Americans see Internet of Little Value) simply took my breath away.

Suddenly radio's 94% average weekly reach, viewed in that context, made me very proud!

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