Friday, April 20, 2007

New Study: Digital Platforms Continue to Extend Radio Beyond the AM/FM Dial

Listening to AM/FM radio stays strong despite growing use of digital audio platforms. Thank you, ARB, we "knew" it of course, but it's also true that we needed this!
“Broadcasters should promote the vitality of over-the-air radio,” said Bill Rose, senior vice president, Marketing, Arbitron Inc. “On a weekly basis, AM/FM radio is used by the overwhelming majority of Americans, and it continues to have a big impact on the lives of consumers. In addition, the widely held perception that people who use new digital platforms listen less to over-the-air radio is false. In fact, users of digital radio platforms spend just as much time listening to over-the-air radio as the average consumer.”

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