Monday, April 30, 2007

When Consumers Create Their Own Survey

BIGresearch found out exactly what happens with their second annual Voice of the People Survey and it appears many are in need of a good night’s sleep as only 24.2% said they get their required eight hours or more a night. A higher percentage of women said they got eight or more hours of sleep a night than did men (25.6% vs. 22.8%). People over the age of 55 had the highest percentage (27.7%) of those who got eight or more hours of sleep, while 35-54 year olds were the most sleep deprived.

All of the questions in the survey were submitted by Respondents from BIGresearch’s monthly Consumer Intentions & Actions (CIA) Survey Panel. “The Voice of the People Survey is designed to be a fun survey that allows Respondents to conceive questions that may be of interest to them or simply something light that they want to gauge how others may answer,” said Gary Drenik, President & CEO of BIGresearch.

Some of the other questions asked include:

Do you believe the Government has alien technology that can be used to reduce our dependence on foreign oil?
Yes 30.2%
No 35.4%
I don’t know 34.4%
When you retire, what will go first?
You 36.0%
Your money 64.0%
Do you feel people like Paris Hilton, Britney Spears and Lindsay Lohan are corrupting the morals of today’s youth?
Not at all 2.7%
Not really 13.4%
Undecided 9.1%
Somewhat 33.3%
Very much 41.5%
Is there too much technology in your life?
Yes 13.4%
No 54.4%
Just right 32.2%

When asked the write-in question, “Which national TV news anchor is the most biased?Katie Couric took the top spot with 7% saying she’s the most biased. Fox News was cited as the most biased national news network with 39.6% saying so.

To view the complete Voice of the People report and other BIGresearch samples, click on Complimentary Top Line Findings or contact Phil Rist at (614) 846-0146.

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