Monday, February 05, 2007

The Super Bowl: Who Watched Why?

More than half the U.S. adults watching yesterday's Super Bowl game did it as much or more for the ads than the football.
- 20% watched for the commercials only
- 37% watched for the commercials and the game
Meanwhile, age matters. Of those watching as much or more for the commercials:
- 61% of viewers ages 18-34 did
- 48% ages 55 and older did
Source: Harris Interactive pre-game survey

Watch the ads here.

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