How the Super Bowl Influences Behavior

Hats off to Media Behavior Institute's USA Touchpoints study for a great info-graphic that points to the you-can't-ignore-it event of the week:

Their headline for it:  "NOT any given Sunday."

The Super Bowl: Who Watched Why?

More than half the U.S. adults watching yesterday's Super Bowl game did it as much or more for the ads than the football.

- 20% watched for the commercials only
- 37% watched for the commercials and the game

Meanwhile, age matters. Of those watching as much or more for the commercials:

- 61% of viewers ages 18-34 did
- 48% ages 55 and older did

Source: Harris Interactive pre-game survey

Watch the ads here.