How the Super Bowl Influences Behavior

Hats off to Media Behavior Institute's USA Touchpoints study for a great info-graphic that points to the you-can't-ignore-it event of the week:

Their headline for it:  "NOT any given Sunday."

Super Bowl = America's Truest National Holiday?

With 30-second spots going for as much as $2.6 million this year, Media Post's Laurie Petersen writes: it's again become as big a cultural event for the advertising as for the action on the field. Add a dollop of consumer-generated media this year, and watch it unfold. Here are some links to enhance your experience.

Popular Super Bowl Myths Debunked

ESPN's Top 10 List of All-Time Greatest Super Bowl Commercials

Manning Field talks about being there vs. seeing it on TV Board

Amy Corr's Pre-Game Ad Previews in Out to Launch

Nina Lentini's Pre-Game Survey Of Super Bowl Ads by 'Real People'

CBS Special on the Super Bowl's Greatest Commercials

Nielsen's Guide to Super Bowl Economics

On Sunday, AdForum will feature a post-game series of 70 ads, published in real time, with about a 10-minute delay. Check it out.

YouTube promises post-game fun with ads.

AdAge looks at the game from every conceivable angle.

20 Years of Superbowls Yielded 1400 Commercials and 1.72 Billion Ad Dollars

According to TNS Media Intelligence, advertising during the Super Bowl game has accounted for 682 minutes, over 11 full hours, of commercial time throughout the past 20 years (1987-2006). Those 11 hours represent 221 different advertisers, more than 1,400 commercial announcements and translate into $1.72 billion of network advertising sales.

The top five Super Bowl advertisers of the past 20 years have spent $613.4 million on advertising during the game, accounting for 35 percent of total advertising dollars spent in the game.