With 30-second spots going for as much as $2.6 million this year, Media Post's Laurie Petersen writes: it's again become as big a cultural event for the advertising as for the action on the field. Add a dollop of consumer-generated media this year, and watch it unfold. Here are some links to enhance your experience.
Popular Super Bowl Myths Debunked
ESPN's Top 10 List of All-Time Greatest Super Bowl Commercials
Manning Field talks about being there vs. seeing it on TV Board
Amy Corr's Pre-Game Ad Previews in Out to Launch
Nina Lentini's Pre-Game Survey Of Super Bowl Ads by 'Real People'
CBS Special on the Super Bowl's Greatest Commercials
Nielsen's Guide to Super Bowl Economics
On Sunday, AdForum will feature a post-game series of 70 ads, published in real time, with about a 10-minute delay. Check it out.
YouTube promises post-game fun with ads.
AdAge looks at the game from every conceivable angle.
THIS BLOG HAS MOVED TO ... - ...the A&O&B website. Link to all our blogs and articles - new and old - here Link to the A&O&B homepage here Thanks!
2 months ago