With 30-second spots going for as much as $2.6 million this year, Media Post's Laurie Petersen writes: it's again become as big a cultural event for the advertising as for the action on the field. Add a dollop of consumer-generated media this year, and watch it unfold. Here are some links to enhance your experience.
Popular Super Bowl Myths Debunked
ESPN's Top 10 List of All-Time Greatest Super Bowl Commercials
Manning Field talks about being there vs. seeing it on TV Board
Amy Corr's Pre-Game Ad Previews in Out to Launch
Nina Lentini's Pre-Game Survey Of Super Bowl Ads by 'Real People'
CBS Special on the Super Bowl's Greatest Commercials
Nielsen's Guide to Super Bowl Economics
On Sunday, AdForum will feature a post-game series of 70 ads, published in real time, with about a 10-minute delay. Check it out.
YouTube promises post-game fun with ads.
AdAge looks at the game from every conceivable angle.
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