Eric Morath of the Detroit News got to wondering if the ads starting to appear on XM and Sirius were affecting renewal rates and subscriptions, and his article is very interesting. But, he includes a few quotes that are really relevant to all of us:
1. "What wowed you 15 minutes ago doesn't wow you 15 minutes from now."
2. "As far as adverting, the bottom line is, if thousands or millions come in contact with a new form of media, brands are likely to follow."
3. "A decade or so ago, some basic cable movie channels, such as American Movie Classics (AMC), did not interrupt films with commercials and Internet users read e-mail without sifting through spam. Even terrestrial radio was commercial free at the beginning of the last century, but the Radio Act of 1927 allowed networks to take on advertisers, rather than rely on government support. The commercials, however, don't bother everyone. XM subscriber Matt Nowaczok said he signed up for the wider variety of music and the availability of more news-talk outlets. He said commercials are a minor annoyance compared to how much he enjoys the service."
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