Inside Radio's bulletin: A second bombshell at the RAB - The Media Audit/Ipsos get millions from broadcasters for a full-market test in Houston.
I think this is all about $$. Arbitron had to know this was coming, even as they got MRC Accreditation for PPM last week in at least the market PPM is online right now, given their insistence on a 65% rate increase for the Portable People Meter. I still don't understand why they've haven't been pricing for market share while they had the exclusive.
Now, it gets very interesting. It would be great to see, as good as ARB and its people are, some real competition in the radio ratings business! Unfortunately, it means at least one more year of uncertainty, but (fortunately) we've all become very good (of necessity!!) at adaptation, flexibility and change in the business climate of this last decade...
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5 months ago