Hats off to Media Behavior Institute's USA Touchpoints study for a great info-graphic that points to the you-can't-ignore-it event of the week:
Their headline for it: "NOT any given Sunday."
LES WAAS: MORE THAN JUST THE MISTER SOFTEE JINGLE CREATOR: His Thoughts on Today's Ads Plus Three Take-Aways For Better Creative - Like most of us in the business, you have my attention when you start talking about "creative" and about the people behind the work. So it was predictable ...
1 week ago