Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters.
KIFM, San Diego “98.1 Smooth FM” Helps Flu Sufferers.Talk about superserving your P1s! Lincoln Financial Media’s smooth jazz KIFM, San Diego is sending out its “Flu Crew” to supply listeners suffering from the flu with “flu kits” – cans of chicken soup, Theraflu, tea, Gatorade, cough drops, hand sanitizer, boxes of Kleenex, and more. The idea for the promotion came about last Friday when morning host Lenny B was talking with a listener who is new to the market and had the flu with no one to help care for her. Lenny decided to make a “Flu Kit House Call” since most doctors no longer make house calls. He assembled some of the “98.1 Smooth FM” promotions team as the “Flu Crew.” Pictured here is a member of the “Flu Crew” delivering supplies to a listener. The staff is making visits during the late morning after the AM drive show ends.
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