Local Radio continues to dominate influence on music purchase decisions with nearly 80% of the respondents saying it plays the most important role in their buying habits. Television Music Videos followed in second place, with Word of Mouth recommendations taking third above Internet Radio, TV Commercials and Satellite Radio.
Which would you say influences your music purchases the most? (check all that apply)
1. Local Radio 77.7%
2. TV Music Video Channels 46.1%
3. Friends/Family (Word of Mouth) 28.8%
4. Internet Radio 18.3%
5. Satellite Radio 8.3%
6. TV Commercials 6.8%
Source: Tunecom/BIGresearch
Read the entire press release, quoting Tunecom's Joe Patrick and Big Machine Records' Scott Borchetta.
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