Since they paid for their seats at an NBA game, I guess we can assume that they'll still stay for the end of the game. But, can you say the same thing for your radio listeners? .. especially if they detect "the lack of energy in the building.."
I wish I had come up with a great way to capsulize the importance of that for radio, but I didn't have to. Mark Ramsey did it first on his fascinating blog, quoting former studio head Peter Guber on AMC's Sunday Morning Shootout: "It's not the zeroes and ones (digital content), but the oooh's and aaaah's."
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