You'd imagine they're young, well educated, reasonably affluent, heavy Internet and TV users, and you'd be mostly right, but a new study from BIGresearch delves a little deeper and finds that they are a lot like "US."
They appear to be more influenced by all forms of media, but the most influential media were traditional ones (like, for example, the one which still reaches more than 95% of the population every week!).
Word of mouth was listed as the top influencer, another reminder to create BUZZ and be seen as "real" and not just "truthy" as you choose your words.
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